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• One of the strongest points of William Hill. If we compare them with other bookmakers they are one of the most reliable on the internet. Founded in 1934 and the fact that they have been listed on the London Stock Exchange (WMH.L) tells a lot in their favor. Since 2002 they employ over 15,000 people in the UK, Ireland, Israel and Bulgaria.
  • Online sportsbook serves customers from over 175 countries, offering six languages and 11 currencies.
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Bet365 is a division of 365 Group Ltd, one of the leading companies in the UK in the field of betting and online gaming.

• The company has legitimate license for engaging in bookmaking in the United Kingdom issued under the Betting Gaming and Lotteries Act 1963. The group operates on both the British betting market both internationally since 1974.
  • over 600 employees
  • average of 400000 bets per week.
  • clients from 120 different countries.
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Bodog Founded in 1994, Bodog has its head office, and is licensed in, the Caribbean nation of Antigua. Bodog Europe holds the exclusive license to the Bodog brand for online gaming in Europe, and operates Bodog.co.uk pursuant to current Interactive Gaming and Wagering Licenses

• One of the most recognized entertainment brands on Earth, a host of world-class entertainment services operate and have operated worldwide under the Bodog banner, including online gaming, which continues to grow at an impressive rate; an international record label; a publishing enterprise (with an online magazine, Bodog Nation, and blog, Bodog Beat); and an international television production company (Bodog TV)
  • Bodog Sportsbook & Casino also offers financial security for every deposited dollar.
  • Get your winnings fast with unlimited free payouts.
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Betfair is the world's largest Internet betting exchange. The company is based in Hammersmith in West London, England.

• Since Betfair was launched in June 2000 it has become the largest online betting company in the UK and the largest bet exchange in the world. Betfair claim to have over 3 million clients and a turnover in excess of ?50m/week.
  • Betfair claims on average 20% better odds than those offered by a traditional bookmaker.
  • Betfair charges a commission on all winning bets, which is set at 5% of the net winnings for most markets.
  • The Betfair interface can be seen as bearing a strong similarity to that of the Stock Exchange, with the 'back' and 'lay' options comparing to the buying and selling of derivatives.
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Bet-at-home is a licensed gambling company with offices in Austria and Malta

• The company was established in Wels in Austria in 1999. bet-at-home.com has experienced enormous rates of growth since it started trading formally
  • Over 1.500.000 customers have registered with bet-at-home.com in the meantime, leading to annually increasing turnover figures and an extended range of products.
  • over 500 employs
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Sportingbet was founded in 1998 by online gambling pioneer Mark Blandford and has steadily grown to become one of the most prominent names in the bookmaking industry.

• Sportingbet is one of the premier names in online bookmaking. Their odds pricing is considered among the best in virtually every sport covered.
  • Sportingbet offers services in 22 different languages and has an impressive selection of betting markets for all sports.
  • Professional and experienced bookmaker
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Stan James was established in the 1973 and is today recognised as one of Britain’s more traditional bookmakers

• Stan James is with no doubt well organised and one of the best bookmakers available, with a wealth of experience and unique ideals that has keep their customers for years. Stan James will continue to remain at the top for many more years.
  • Stan James has customers around the world but is particularly active in the UK, the Czech Republic, Canada, Germany, Greece, Israel, Italy, Spain and Sweden. In the UK StanJames sponsors the prestigious King George VI Chase at Kempton Racecourse.
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Doxxbet brand belongs to DOXX, a strong capital group active in the entertainment and leisure industry. DOXX entered the bookmaking market in 1994.

• DOXX evolved into a modern online bookmaker. In 2007, DOXX gained a licence for international operation and succesfully entered the European market.
  • DOXX BET Ltd is fully licenced bookmaker regulated by law of Malta. DOXX BET Ltd was established on the 18th December 2006 with registration number C-40302 and registered address at Northfield Apartments, Suite 10, Independence Avenue Street, Mosta, MST 9928, Malta. The company has successfully acquired remote gaming licence on the 12th July 2007 (License No LGA/CL2/311/2006).
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SkyBet is a solid UK Bookmaker that offers good odds on a wide selection of events with special emphasis on British and UK bets.

• Skybet are part of the BSkyB Group Plc and have been online since 1998. They were known as Surrey Bet until 2003 when the acquisition took place. The company is licensed in the United Kingdom and has a registered address in Harrogate, North Yorkshire.
  • Sky Bet are also very good when it comes to special bets, such as betting on the next manager of a football club or betting on which club a football player will next sign for.
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Unibet largest Swedish owned bookmakers in Europe and essentially the Scandinavian markets.

• Founded in 1997, this Swedish owned company is licensed and regulated by the laws governing the United Kingdom and Malta.
  • Over 3.3 million customers, spanning over 150 different countries
  • Over The minimum stake per accumulator is 1 GBP/EUR/USD & there's no maximum stake
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Betfred is one of the world's largest independent bookmakers and UK's biggest independent.

• In 1967 Fred Done set up his own betting company known universally as Betfred. They are now one of the world’s largest independent bookmakers
  • Over 5,000 employees in the UK with 700 betting shops nationwide.
  • Betfred is renowned as the "Bonus King" - and have had a good range of free offers
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Coral as founded in 1926. In 1999 Eurobet joined forces with Coral, one of the most familiar and respected names on the British sporting scene with over 85 years bookmaking experience

• The main difference between the Coral.co.uk and Eurobet is that Coral focus on the U.K market and Coral use GBP currency only. Coral.co.uk is fully licensed under the relevant laws of England and Wales and regulated by the UK Gambling Commission.
  • Coral.co.uk offer a huge number of sports betting markets. Their livebetting schedule includes sports as soccer, golf, cricket, rugby, tennis, boxing, icehockey and basketball.
  • Coral is focus on the European market only and the British in particular.
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Paddy Power is Ireland's biggest and most successful bookmaker. Paddy Power operates both a retail and an online/telephone division.

• Paddy Power's retail division operates a chain of licensed betting offices located throughout Ireland and in the UK.
  • As at February 2nd 2010 Paddy Power operated a total of 319 retail outlets (204 in Ireland, 8 in Northern Ireland and 107 in the UK).
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Betsafe has quickly become one of the most popular sportsbooks in Europe.

• Currently the Betsafe.com sportsbook website is available in 8 different languages: English, Finnish, Swedish, Norwegian, Danish, Bulgarian, Latvian and Polish
  • The best thing about their website is that it is extremely easy to navigate and easy to find exactly the matches and sports that you want to place bets on.
  • They even promise that if you don’t get reply to your email within 15 minutes they will give you 10€
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Bwin – known as betandwin from its founding until 2006 – began life with 12 employees in 1997.

• Bwin.Party Digital Entertainment Plc is formed by the March 2011 merger of PartyGaming plc and bwin. The world's largest publicly traded online gambling firm it is best known for its online poker room PartyPoker.com and its sports betting brand Bwin. It is headquartered in Gibraltar and quoted on the London Stock Exchange.
  • The foursome sold over 23% of their combined shares to take the company public on the London Stock Exchange in June 2005. The initial offer price of 116p valued the company at $8.46 billion
  • bwin currently sponsor football giant Real Madrid and they are also a premium partner of FC Bayern Munich
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